CASE STUDY 026: CULTURE STRATEGY
Services: User Research, Data Analysis, Thematic Analysis, Insight Generation, Strategic Direction & Design Intervention
Scenario
SLX is an organization trying to discover the truth about its underlying culture. Its core business is flying very important customers worldwide, sometimes with very little notice. Recently, SLX leadership received critical feedback that the company was not living up to its reputation for “Excellence in All We Do.” Thus, the organization wants and needs to understand and address the challenges from an employee perspective. The organization has conducted an assessment and received stories from employees.
“A strong culture increases net income by 765% over ten years according to a Harvard study of more than 200 companies.”- Culture Code, Daniel Coyle
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